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My design picks from the D&AD Awards 2018


D&AD has always been one of those awards that I have admired since my early advertising days more than a decade ago. So this year I got the opportunity to attend the show to see some amazing works, talks and sessions. The setting itself was brilliant, the historic Old Truman Brewery London that made for the perfect large and open space for the displays and workshops. Here are my favourites from the poster/ packaging design winners.

I love this series 'Study Opposite Styles' So striking at first glance, and all those details.

By Dentsu Inc. for Tokai Polytechnic College.


Study Opposite Styles By Dentsu Inc. for Tokai Polytechnic College.

Study Opposite Styles By Dentsu Inc. for Tokai Polytechnic College.

Study Opposite Styles By Dentsu Inc. for Tokai Polytechnic College.

This ad set is for Soy Sauce. I liked the simplicity in this idea and execution. The best graphic design still seem to be coming out of Japan.

By Ogilvy and Mather Japan for Sagawa Shoyu Inc.


Soy Sauce ad for Sagawa Shoyu Inc. D&AD 2018

Soy Sauce ad for Sagawa Shoyu Inc. D&AD 2018

This set is titled 'Eating Kabuki with your fingers' So brilliant- the colours and composition.

By Dentsu for Sochiku Minami-za


Eating Kabuki with your fingers, Dentsu for Sochiku Minami-za D&AD 2018


Eating Kabuki with your fingers, Dentsu for Sochiku Minami-za D&AD 2018

Eating Kabuki with your fingers, Dentsu for Sochiku Minami-za D&AD 2018

A set of Water Bottle Packaging H2O for G20 by Jung Won Matt.


Water Bottle Packaging H2O for G20 by Jung Won Matt.